Architecture is an art, a profession, a business. Architectural firms exist to design buildings, to serve social needs, to make profits. And many architects find that the goals of the firms that employ them run counter to the values that first attracted them to the profession. Sociologists of the professions have looked at law and medicine, but Blau is the first to make architecture the subject of an in-depth case study. This book vividly depicts the contradictions and dilemmas inherent in architectural practice, and corrects many assumptions about design professionals.