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Mark Earls

Mark Earls is a London-based author and consultant on marketing, communication, and behavior change.

Titles by This Author

Mapping Social Behavior

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.