Although the Bauhaus existed for a mere fourteen years and boasted fewer than 1,300 students, its influence is felt throughout the world in numerous buildings, artworks, objects, concepts, and curricula. After the Bauhaus's closing in 1933, many of its protagonists moved to the United States, where their acceptance had to be cultivated. In this book Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Thus the history of the American reception of the Bauhaus in the 1920s and 1930s foreshadows the patterns of fame-making that became typical of the post-World War II art world.
About the Author
Margret Kentgens-Craig is the former Head of the Department of Archives and Collections at the Bauhaus Dessau Foundation, Germany.
"An intelligent book, illuminating the perception of the Bauhaus inthe outside world and the contributions of America to the Bauhaus aswell as the other way round." —James Dunnett, Architects Journal