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Hardcover | $36.00 Text | £24.95 | ISBN: 9780262151191 | 432 pp. | 7 x 9 in | 44 figures| December 2008
 
Paperback | $18.00 Short | £12.95 | ISBN: 9780262516136 | 432 pp. | 7 x 9 in | 44 figures| January 2011
 

Cold War Kitchen

Americanization, Technology, and European Users

Overview

Richard Nixon and Nikita Khrushchev's famous "kitchen debate" in 1958 involved more than the virtues of American appliances. Both Nixon and Khrushchev recognized the political symbolism of the modern kitchen; the kind of technological innovation represented in this everyday context spoke to the political system that produced it. The kitchen connects the "big" politics of politicians and statesmen to the "small" politics of users and interest groups. Cold War Kitchen looks at the kitchen as material object and symbol, considering the politics and the practices of one of the most famous technological icons of the mid-twentieth century.

Defining the kitchen as a complex technological artifact as important as computers, cars, and nuclear missiles, the book examines the ways in which a range of social actors in Europe shaped the kitchen as both ideological construct and material practice. These actors—from manufacturers and modernist architects to housing reformers and feminists—constructed and domesticated the technological innovations of the postwar kitchen. The home became a "mediation junction" in which women users and others felt free to advise producers from the consumer's point of view. In essays illustrated by striking period photographs, the contributors to Cold War Kitchen consider such topics as Soviet consumers' ambivalent responses to the American dream kitchen argued over by Nixon and Khrushchev; the Frankfurter K├╝che, a European modernist kitchen of the interwar period (and its export to Turkey when its designer fled the Nazis); and the British state-subsidized kitchen design so innovative that it was mistaken for a luxury American product. The concluding essays challenge the received wisdom of past interpretations of the kitchen debate.

Contributors: Esra Akcan, Liesbeth Bervoets, Cristina Carbone, Greg Castillo, Irene Cieraad, Shane Hamilton, Martina Hessler, Matthew Hilton, Julian Holder, Ruth Oldenziel, Susan E. Reid Kirsi Saarikangas, Karin Zachmann

Inside Technology series

About the Editors

Ruth Oldenziel is Professor University of Technology, Eindhoven and Associate Professor, University of Amsterdam, The Netherlands Karin Zachmann is University Professor for the history of technology at the Zentralinstitut for the History of Technology of the Technical University Munich.

Karin Zachmann is Professor of History of Technology at the Central Institute for the History of Technology, Technical University Munich.

Reviews

"This study occupies a place of distinction in the literature on consumption, cultures of technology, popular culture of the Cold War, Americanization, and European identity and should be read by all interested in these fields.", Dolores Augustine, Oxford Journals

Endorsements

"This book is a remarkably fresh and inventive contribution to the study of the technologies of empire. In their breadth and fine detail, the contributors, young European and American scholars, give a truly global view as they range from the U.S. to Moscow, from Finland to Turkey and through the corridors of the UN. Implacably, carefully, they demonstrate how the American kitchen, propelled by a myriad of supports from the assembly line and Hollywood cinema to the supermarket and State Department, operated as a pillar of U.S. Cold War hegemony."
Victoria de Grazia, Director, European Institute, and James R. Barker Professor of History and Contemporary Civilization, Columbia University

"Scholarly and provocative, these essays illuminate the links between the atomic politics of the Nixon-Khrushchev years and the humbler battles fought in Europe and America over the shaping of modern kitchens. Oldenziel and Zachmann's volume expands our understanding of the technological changes, gender politics, international consumer movements, and Americanization imperatives underlying the famed Moscow kitchen debate but also of the Cold War itself."
Joe Corn, Senior Lecturer Emeritus, Department of History, Stanford University

"A fine collection of studies exploring the selective reception of the American dream kitchen in the Soviet Union and Europe, East and West. These analyses demand that we include domestic technologies and material practices as key sites for exploring the historical and cultural roots of local resistance to the Americanization of consumers and their diverse life worlds."
John Krige, author of American Hegemony and the Postwar Reconstruction of Science in Europe