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Paperback | $25.00 Short | £17.95 | ISBN: 9780262560962 | 256 pp. | 6 x 9 in | 48 b&w illus.| January 1996

Creative Cognition

Theory, Research, and Applications


Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. In separate chapters, the authors take up visualization, concept formation, categorization, memory retrieval, and problem solving. They describe novel experimental methods for studying creative cognitive processes under controlled laboratory conditions, along with techniques that can be used to generate many different types of inventions and concepts.

A Bradford Book

About the Author

Thomas B. Ward is Professor of Psychology at the University of Alabama.


Original and well articulated. . . . [A] benchmark for psychologistswho are concerned to understand and explain one of the less tractableareas of human cognition. It can also be recommended as a rich sourceof practical ideas to anyone responsible for education and training inprofessions that depend on the regular exercise of creativethinking.
John Richardson, Times Higher Education Supplement