Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.
Tim Brown, CEO, IDEO, and author of Change by Design
This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.
Patrick Whitney, Dean, Institute of Design, Illinois Institute of Technology
The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.
Cees de Bont, Dean, School of Design, Chair Professor of Industrial Design, The Hong Kong Polytechnic University