While the extraordinary achievements of Dutch graphic design in the twentieth century have long been recognized, this book is the first comprehensive account of the development of graphic design in the Netherlands, from its beginnings in 1890 to the present. Richly illustrated with 550 full-color plates, Dutch Graphic Design portrays a remarkable diversity of styles and techniques in a wide range of media and applications: books and typeface design, commercial printing, posters, postage stamps, corporate identity programs, logos, signage, and much more.
Included is the work of individual designers such as Jan Toorop, Jan van Krimpen, Theo van Doesburg, Piet Zwart, Hendrik Werkman, Willem Sandberg, Wim Crouwel, H. P. Berlage, and H. Th. Wijdeveld, to name but a few. Their work is discussed in the context of such themes as the decorated book, the Wendingen magazines, Dadaism, De Stijl, pictographs, the underground press of the occupation years, the fifty best books, corporate design, and current trends.