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Paperback | $40.00 Short | £27.95 | ISBN: 9780262640305 | 495 pp. | 6 x 9 in | July 1992
 

"“University Presses in Space” showcases a special sampling of the many works that university presses have published about space and space exploration."

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Electrifying America

Social Meanings of a New Technology, 1880-1940

Overview

How did electricity enter everyday life in America? Using Muncie, Indiana, as a touchstone, David Nye explores how electricity seeped into and redefined American culture. With an eye for telling details and a broad understanding of cultural and social history, he creates a thought-provoking panorama of a technology fundamental to modern life.

Emphasizing the experiences of ordinary men and women rather than the lives of inventors and entrepreneurs, Nye treats electrification as a set of technical possibilities that were selectively adopted to create the streetcar suburb, the amusement park, the "Great White Way," the assembly line, the electrified home, and the industrialized farm. He shows how electricity touched every part of American life, how it became an extension of political ideologies, how it virtually created the image of the modern city, and how it even pervaded colloquial speech, confirming the values of high energy and speed that have become hallmarks of the twentieth century. He also pursues the social meaning of electrification as expressed in utopian ideas and exhibits at world's fairs, and explores the evocation of electrical landscapes in painting, literature, and photography.

Electrifying America combines chronology and topicality to examine the major forms of light and power as they came into general use. It shows that in the city electrification promoted a more varied landscape and made possible new art forms and new consumption environments. In the factory, electricity permitted a complete redesign of the size and scale of operations, shifting power away from the shop floor to managers. Electrical appliances redefined domestic work and transformed the landscape of the home, while on the farm electricity laid the foundation for today's agribusiness.

About the Author

David E. Nye is Professor of American History at the University of Southern Denmark. The winner of the 2005 Leonardo da Vinci Medal of the Society for the History of Technology, he is the author of Image Worlds: Corporate Identities at General Electric, 1890-1930 (1985), Electrifying America: Social Meanings of a New Technology, 1880-1940 (1990), American Technological Sublime (1994), Consuming Power: A Social History of American Energies (1997), America as Second Creation: Technology and Narratives of New Beginnings (2003), and Technology Matters: Questions to Live With (2006), all published by the MIT Press.

Endorsements

David Nye casts his bright light on everything from assembly lines to washing machines, from the plummeting price of urban electricity to the usefulness of electric incubators in chicken farming... Mr. Nye succeeds not simply because he knows his technology, but also because be understands the complexity of American culture.... [He] has the breadth of knowledge and the good sense to see the significance in paintings like Edward Hopper's 'Nighthawks'... and to weave such observations into the very armature of his argument that electricity transformed not only American life but the American self "
John R. Stilgoe, New York Times Book Review