The idea of “sustainability” has gone mainstream. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. This BIT examines the conflict between ecobranding and true sustainability and considers the ambiguous influence of Prius-driving movie stars.
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About the Author
Adrian Parr is Visiting Associate Professor at the University of Cincinnati's College of Design, Architecture, Art, and Planning. She is the author of Deleuze and Memorial Culture and other books.