How They Shape Our World
How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.
How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based “honest signaling,” evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.
Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge—a “sociometer”—to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives—even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by “reading” our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Using this “network intelligence” theory of social signaling, Pentland describes how we can harness the intelligence of our social network to become better managers, workers, and communicators.
HardcoverOut of Print ISBN: 9780262162562 208 pp. | 5.375 in x 8 in
Paperback$16.95 T | £13.99 ISBN: 9780262515122 208 pp. | 5.375 in x 8 in
A technology poised to change the world.
A new understanding of organizational effectiveness.
Pentland's lucid treatment of complicated psychobiological principles effectively enables lay readers to grasp difficult but significant concepts... Similar in scope to Malcolm Gladwell's Blink: The Power of Thinking Without Thinking, Pentland's book is better-suited and recommended for university collections.
Sandy Pentland, always ahead of everyone, has captured in this snappy and well written book, the deep signals we use to communicate and how they shape and reveal our social behavior. A must read.
Michael S. Gazzaniga
Director, Sage Center for the Study of Mind, University of California, Santa Barbara