When we think of the Internet, we generally think of Amazon, Google, Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Business fills this gap, picking up where most scholarly histories of the Internet leave off—with the commercialization of the Internet established and its effect on traditional business a fact of life. These essays, describing challenges successfully met by some companies and failures to adapt by others, are a first attempt to understand a dynamic and exciting period of American business history.
Tracing the impact of the commercialized Internet since 1995 on American business and society, the book describes new business models, new companies and adjustments by established companies, the rise of e-commerce, and community building; it considers dot-com busts and difficulties encountered by traditional industries; and it discusses such newly created problems as copyright violations associated with music file-sharing and the proliferation of Internet pornography.
Atsushi Akera, William Aspray, Randal A. Beam, Martin Campbell-Kelly, Paul E. Ceruzzi, James W. Cortada, Wolfgang Coy, Blaise Cronin, Nathan Ensmenger, Daniel D. Garcia-Swartz, Brent Goldfarb, Shane Greenstein, Thomas Haigh, Ward Hanson, David Kirsch, Christine Ogan, Jeffrey R. Yost.
About the Editors
William Aspray is Bill and Lewis Suit Professor of Information Technologies in the School of Information at the University of Texas at Austin. He is the coeditor of Women and Information Technology: Research on Underrepresentation (2006) and The Internet and American Business (2008), both published by the MIT Press.
Paul E. Ceruzzi is a Curator at the National Air and Space Museum, Smithsonian Institution, Washington, D.C. He is the author of A History of Modern Computing, Internet Alley: High Technology in Tysons Corner, 1945-2005, both published by the MIT Press, and other books.
"An indispensable book for researchers and policymakers interested in the topic. . . . I hope that it will inspire accounts of the Internet and business in other parts of the world." , Gerard Goggin, Prometheus
"The editors of this ambitious book have assembled 15 contributors who together effectively portray the commercialization of the Internet and its impact on American business. The contributors, journalism and mass communication professors, business school professors, historians of technology, science and technology scholars, and business consultants, provide the breadth of expertise necessary to capture the tumultuous period under study. Highly recommended.", R. C. Singleton, Choice Reviews Online