The "information superhighway" is a metaphor oft used to describe the internet, used so often that Stefik fears we're in danger of subjecting the evolution of the net to the limiting implications of this metaphor. Stefik, along with a host of prescient techno thinkers and doers, examine four richer, more powerful metaphors and their Jungian archetypes that together should expand anyone's thinking about the cyber world... And those metaphors are: digital library (The Keeper of Knowledge), electronic mail (Communicator), electronic marketplace (Trader), and digital world (Adventurer). The summoning of the archetypes in service of Stefik's argument is less silicon psychobabble than it is a compelling way to organize this book around the very real ways in which the net is being used.
The I-Way as Publishing and Community Memory
Vannevar Bush, J. C. R. Licklider, Robert E. Kahn, Joshua Lederberg, John Browning, Scott D. N. Cook, Vicky Reich, Mark Weiser, Ranjit Makkuni
The I-Way as a Communications Medium
Lee Sproull, Samer Faraj, Jay Machado, Lynn Conway, Joshua Lederberg.
Selling Goods and Services the I-Way
Thomas Malone, Joanne Yates, Robert Benjamin, Laura Fillmore, Mark Stefik
The I-Way as a Gateway to Experience
Pavel Curtis, Julian Dibbell, Harry Collins, Mark Stefik, John Seeley Brown, William Wulf, Barbara Viglizzo
About the Editor
Mark Stefik in an inventor and Research Fellow at the Palo Alto Research Center (PARC), where he directs the Information Sciences and Technologies Laboratory.