When communications thinker Marshall McLuhan gave us the phrases "the medium is the message" and "global village," he was ahead of his time. Now, in the age of the digital revolution McLuhan and his work cannot be ignored by any student of culture and technology. Interest in McLuhan has increased dramatically since this biography was first published in 1989 to stunning reviews. The author has extensively revised this new edition to include additional information provided by McLuhan's family and friends, and to present an even clearer and more absorbing personal picture of McLuhan. The book explains the relevance to today's society of a man who reached the height of his fame in the 1960s. The foreword by Neil Postman is original to this edition.
"Beautifully written. . . . brings instant recognition of that weird,exhilarating vortex of ideas that McLuhan meant to us. . ."
—Globe and Mail
"The best—I might say the only good—pr