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The Spot, Third Edition

The Rise of Political Advertising on Television
By Edwin Diamond and Stephen Bates

Techniques of the Observer

On Vision and Modernity in the Nineteenth Century
By Jonathan Crary

Jonathan Crary's Techniques of the Observer provides a dramatically new perspective on the visual culture of the nineteenth century, reassessing problems of both visual modernism and social modernity. This analysis of the historical formation of the observer is a compelling account of the prehistory of the society of the spectacle."

Jonathan Crary is Assistant Professor of Art History at Columbia University. He is a founding editor of Zone and Zone Books.

Contest of Meaning

Critical Histories of Photography
Edited by Richard Bolton

Photography's great success gives us the impression that the major questions that have haunted the medium are now resolved. On the contrary - the most important questions are just beginning to be asked. These fourteen essays, with over 200 illustrations, critically examine and challenge the prevailing formalist values of late modernism that have been applied to the medium and suggest new ways to explain the history of photography.

Masochism

Coldness and Cruelty & Venus in Furs
By Gilles Deleuze and Leopold von Sacher-Masoch

The Originality of the Avant-Garde and Other Modernist Myths

By Rosalind E. Krauss

Co-founder and co-editor of October magazine, a veteran of Artforum of the 1960s and early 1970s, Rosalind Krauss has presided over and shared in the major formulation of the theory of postmodernism.

American Architecture

Volume 2: 1860-1976
By Marcus Whiffen and Frederick Koeper

The second volume of a guide comprehensive guide to American Architecture, covering developments between the years 1860 and 1976.

Passages in Modern Sculpture

By Rosalind E. Krauss

A Primer of Visual Literacy

By Donis A Dondis

Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students—those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process.

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