Joseph Turow

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

		Niche Envy Marketing Discrimination in the Digital Age Joseph Turow Paper / April 2008 The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. Price $14.95 | ADD TO CART
		Niche Envy Marketing Discrimination in the Digital Age Joseph Turow Cloth / October 2006 The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. Price $29.95 | ADD TO CART
		The Wired Homestead An MIT Press Sourcebook on the Internet and the Family Joseph Turow and Andrea L. Kavanaugh (Eds.) Cloth / July 2003 Multidisciplinary essays on the effects of the internet on family life, in particular parental oversight of children's use of the World Wide Web. Price $42.00 | ADD TO CART