Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. Norman is also Professor of Computer Science at Northwestern University. Norman serves as advisor and board member to numerous companies in high technology and consumer products and to non-profit organizations in the area of policy and education.
The Invisible Computer Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution Donald A. Norman Cloth / September 1998 Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer,
says Norman, is to start over again, to develop information appliances
that fit people's needs and lives. Price $57.00 | ADD TO CART
The Design of Everyday Things Donald A. Norman Paper / August 1998 A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones. Price $22.00 | ADD TO CART
