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Remediation
Understanding New Media
Jay David Bolter and Richard Grusin
 Table of Contents and Sample Chapters
Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.
About the Authors
Jay David Bolter is Wesley Professor of New Media and
Director, Center for New Media Research and Education in the School of Literature, Communication, and Culture at Georgia Tech University.
Richard Grusin is Professor and
Chair of English at Wayne State University in Detroit.
| "The authors do a splendid job of showing precisely how technologies like computer games, digital photography, film television, the Web, and virtual reality all turn on the mutually constructive strategies of generating immediacy and making users hyperaware of the media themselves. . . . The authors lay out a provocative theory of contemporary selfhood, one that draws on and modifies current notions of the ‘virtual’ and ‘networked’ human subject. Clearly written and not overly technical, this book will interest general readers, students, and scholars engaged with current trends in technology."
—M. Uebel, Choice
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| Winner, 2001 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics sponsored by the Media Ecology Association (MEA).
Winner, 2001 Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology, sponsored by the Media Ecology Assoication (MEA).
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