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Accessing and Browsing Information and Communication Ronald E. Rice, Maureen McCreadie and Shan-Ju L. Chang  Table of Contents and Sample ChaptersThis book contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user’s entire experience and of general human behavior. Problems in information creation, processing, transmittal, and use often arise from an incomplete conceptualization of the "information seeking" process, where information seeking is viewed as the intentional finding of specific information. The process has traditionally been considered to begin with some kind of search query and end with some kind of obtained information. That, however, may be only the last, most easily observable—and perhaps not even primary—stage of a complex sequence of activities. This book reviews related theory, research, practice, and implications from a wide range of disciplines. It also analyzes converging forms of information, including mass media, online information services, the Internet and World Wide Web, libraries, public spaces, advertisements, and organizational communication. Extensive case studies illustrate the theoretical material. About the Authors Ronald E. Rice is Professor and Chair of the Department of Communication in the School of Communication, Information, and Library Studies, Rutgers University. Maureen McCreadie is Professor in Library and Instructional Services at Bucks County Community College. Shan-Ju L. Chang is Associate Professor of Library and Information Science at National Taiwan University. See Other Titles In:
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