The U.S. Brewing Industry - Table of Contents

January 2005
6 x 9, 397 pp., 51 illus.
$45.00/£27.95 (CLOTH)
Short

ISBN-10:
0-262-20151-8
ISBN-13:
978-0-262-20151-3

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The U.S. Brewing Industry
Data and Economic Analysis
Victor J. Tremblay and Carol Horton Tremblay

	Foreword Robert S. Weinberg Sample Chapter - Download PDF (32 KB)	ix

	Preface	xiii

1	Introduction Sample Chapter - Download PDF (94 KB)	1

2	Basic Demand and Cost Conditions	17

3	Industry Concentration	41

4	The Leading Mass-Producing Brewers	67

5	Imports and Domestic Specialty Brewers	103

6	Product and Brand Proliferation	135

7	Strategic Behavior: Price, Advertising, Merger, and Other Strategies	159

8	Economic Performance	207

9	Public Policy Issues	233

10	Concluding Remarks, Forecasts, and Directions for Future Research	277

	Appendix A: Data and Sources (To obtain the data sets described in this appendix, send a request to Carol Horton Tremblay.)	285

	Appendix B: Beer Containers	291

	Appendix C: Mergers, Ordered by Acquired Firm	293

	Appendix D: Alcohol Content, Standard Serving Size, and Blood Alcohol Concentration	307

	Notes	311

	References	331

	Index Sample Chapter - Download PDF (38 KB)	373

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