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October 2006
6 x 9, 235 pp.
$29.95/£22.95 (CLOTH)
Short

ISBN-10:
0-262-20165-8
ISBN-13:
978-0-262-20165-0

Other Editions
Paper (2008)
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 < BACK
Niche Envy
Marketing Discrimination in the Digital Age
Joseph Turow

Acknowledgmentsvii
1.A Major Transformation1
2.Confronting New Worries21
3.Drawing on the Past45
4.The Internet as Test Bed71
5.Rethinking Television99
6.The Customized Store125
7.Issues of Trust149
8.Envy, Suspicion, and the Public Sphere177
Notes193
Index
Download Chapter as PDF Sample Chapter - Download PDF (39 KB)		217
  
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