A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles – games, multimedia, virtual reality, and dot-coms – Brenda Laurel is known for injecting humanistic values into computer-based media.

Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

Brenda Laurel is the author of Computers as Theatre and editor of the anthology The Art of Human-Computer Interface Design and teaches in the Media Design Program at Art Center College of Design, Pasadena, California.

"Brenda Laurel's startup company, Purple Moon, failed, but her travails provided a powerful learning experience. This engaging book, written in a style that is uniquely Brenda, tells the story. More important, it shows how to move forward to a positive humanistic culture, where technology and media provide rich, rewarding experiences."
– Donald A. Norman, Nielsen Norman Group, author of The Invisible Computer   

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