The Experience Machine
Stan VanDerBeek's Movie-Drome and Expanded Cinema
272 pp., 7 x 9 in, 79 b&w illus.
- Published: February 13, 2015
- Publisher: The MIT Press
An argument that the collaborative multimedia projects produced by Stan VanDerBeek in the 1960s and 1970s anticipate contemporary new media and participatory art practices.
In 1965, the experimental filmmaker Stan VanDerBeek (1927–1984) unveiled his Movie-Drome, made from the repurposed top of a grain silo. VanDerBeek envisioned Movie-Drome as the prototype for a communications system—a global network of Movie-Dromes linked to orbiting satellites that would store and transmit images. With networked two-way communication, Movie-Dromes were meant to ameliorate technology's alienating impulse. In The Experience Machine, Gloria Sutton views VanDerBeek—known mostly for his experimental animated films—as a visual artist committed to the radical aesthetic sensibilities he developed during his studies at Black Mountain College. She argues that VanDerBeek's collaborative multimedia projects of the 1960s and 1970s (sometimes characterized as “Expanded Cinema”), with their emphases on transparency of process and audience engagement, anticipate contemporary art's new media, installation, and participatory practices.
VanDerBeek saw Movie-Drome not as pure cinema but as a communication tool, an “experience machine.” In her close reading of the work, Sutton argues that Movie-Drome can be understood as a programmable interface. She describes the immersive experience of Movie-Drome, which emphasized multi-sensory experience over the visual; display strategies deployed in the work; the Poemfield computer-generated short films; and VanDerBeek's interest, unique for the time, in telecommunications and computer processing as a future model for art production. Sutton argues that visual art as a direct form of communication is a feedback mechanism, which turns on a set of relations, not a technology.
Stan VanDerBeek's Movie-Drome (1965) is one of the most important projects created at the intersection of art, video, and digital technology. This book is the first in-depth study of Stan VanDerBeek's works and ideas on the larger practice of 1960s avant-garde, and subsequent emergence of new media art and digital culture. It's a must-read for anybody who wants to understand the conceptual roots of social media networks, creative coding, and our present cultural situation.
Lev Manovich, The Graduate Center of the City University of New York, author of The Language of New Media
Equal parts archive-hound and skilled interpreter, Gloria Sutton guides the reader on a 360-degree tour of the Movie-Drome and its cultural surround in this stellar work of art, film, and media history. VanDerBeek emerges as less avant-garde filmmaker than prescient theorist of computing and networked communication (whose theory happened to take the form of a hemispherical, participatory image-theater made of plywood and grain-silo parts in Stony Point, New York). Sutton writes with an eye to the future as well as the past, and The Experience Machine will be rewarding reading for anyone interested in making art and culture under the networked conditions VanDerBeek partially, and influentially, foresaw.
Carrie Lambert-Beatty, Harvard University, author of Being Watched: Yvonne Rainer and the 1960s
This is an in-depth study with a wide scope. By meticulously documenting the complex multimedial and technopolitical underpinnings of VanDerBeek's Movie-Drome, Sutton provides a powerful antidote to generalizing accounts of the technical apparatuses in avant-garde art, as well as an optics through which to view art in the age of ubiquitous information technologies.
Ina Blom, Department of Philosophy, Classics, History of Art and Ideas, University of Oslo; author of On the Style Site: Art, Sociality, and Media Culture
The Experience Machine is an illuminating and authoritative study of Expanded Cinema and one of its key artists. Combining a close analysis of VanDerBeek's films, drawings, collages, photographs, and writings with a lucid assessment of the historical debates and practices of 1960s multimedia art, the book's originality lies not only in the sheer information it yields, but also in the questions it asks and the very concepts it proposes.
Roy Grundmann, Boston University