Propaganda Art in the 21st Century
240 pp., 6 x 8 in, 47 color illus.
- Published: September 24, 2019
How to understand propaganda art in the post-truth era—and how to create a new kind of emancipatory propaganda art.
Propaganda art—whether a depiction of joyous workers in the style of socialist realism or a film directed by Steve Bannon—delivers a message. But, as Jonas Staal argues in this illuminating and timely book, propaganda does not merely make a political point; it aims to construct reality itself. Political regimes have shaped our world according to their interests and ideology; today, popular mass movements push back by constructing other worlds with their own propagandas. In Propaganda Art in the 21st Century, Staal offers an essential guide for understanding propaganda art in the post-truth era.
Staal shows that propaganda is not a relic of a totalitarian past but occurs today even in liberal democracies. He considers different historical forms of propaganda art, from avant-garde to totalitarian and modernist, and he investigates the us versus them dichotomy promoted in War on Terror propaganda art—describing, among other things, a fictional scenario from the Department of Homeland Security, acted out in real time, and military training via videogame. He discusses artistic and cultural productions developed by such popular mass movements of the twenty-first century as the Occupy, activism by and in support of undocumented migrants and refugees, and struggles for liberation in such countries as Mali and Syria.
Staal, both a scholar of propaganda and a self-described propaganda artist, proposes a new model of emancipatory propaganda art—one that acknowledges the relation between art and power and takes both an aesthetic and a political position in the practice of world-making.
Jonas Staal's provocative reconceptualization of propaganda as the performance of power is an indispensable contribution to aesthetic theory and political practice. His critical analysis of the War on Terror highlights the state's staging of a new reality. His lessons from popular mass movements feature the organizational art of an emergent counter-power. A battle over reality is being waged and art is its weapon of mass construction.
Jodi Dean, author of Crowds and Party
Bold, serious, partisan—Staal embraces art's place in statecraft (even for the stateless). Grounded in his consequential play with the totality of politics' performance, he parses the heterogeneous creativity of alt-right media and international anti-fascist struggles. His clarifying analysis is a must-read for people wanting to make direct or openly impactful work.
Marc Herbst, Coeditor, Journal of Aesthetics & Protest; Coeditor, Situating Ourselves in Displacement