The Ends Game

The Ends Game

How Smart Companies Stop Selling Products and Start Delivering Value

by Marco Bertini and Oded Koenigsberg

  • Shortlisted for The Leonard L. Berry Marketing Book Award from the American Marketing Association

200 pp., 6 x 9 in, 7 figures

  • Hardcover
  • 9780262044349
  • Published: September 8, 2020
  • Publisher: The MIT Press

$29.95

  • Paperback
  • 9780262542777
  • Published: January 11, 2022
  • Publisher: The MIT Press

$19.95

  • eBook
  • 9780262360081
  • Published: September 8, 2020
  • Publisher: The MIT Press

$19.99

Out of print