Designer for the Real World
360 pp., 7 x 9 in, 78 color photos
- Published: March 23, 2021
- Published: March 23, 2021
The history and controversial roots of the social design movement, explored through the life and work of its leading pioneer, Victor Papanek.
In Victor Papanek: Designer for the Real World, Alison Clarke explores the social design movement through the life of its leading pioneer, the Austrian American designer, theorist, and activist Victor Papanek. Papanek's 1971 best seller, Design for the Real World: Human Ecology and Social Change has been translated into twenty-two languages and never fallen out of print. Its politics of social design, anti-corporatism, and environmental sustainability have found renewed pertinence in the twenty-first century and dominate the agendas of design schools today. Drawing extensively on previously unexplored archival sources, Clarke uncovers and contextualizes the movement's controversial origins and contradictions.
Within the fields of design and environmental studies, Papanek is celebrated as a guru of alternative economics and progressive design. Yet Clarke overturns the notion that socially responsible and sustainable design emerged from the counterculture and alternative politics of the late 1960s and 1970s. Instead, she exposes its roots in the late Cold War technocratic culture and policies of US military and development interventionism. She examines the shift away from industrial design as an expression of industrial rationalism toward flawed attempts at humanitarian intervention through quasi-anthropological approaches and design strategies aimed at the socially and culturally excluded. She also casts a critical light on the current social design movement by revealing the macropolitics and neocolonial history in which it is embedded.
“Shining a light into the long shadow cast by Papanek, his work, and his writing, Clarke's riveting account not only reveals a complicated, nuanced, and multidimensional figure, but along the way illuminates an essential, contemporary archaeology of social design practices.”
Jamer Hunt, Vice Provost for Transdisciplinary Initiatives and Associate Professor of Transdisciplinary Design, The New School
“Exquisitely written and illustrated, the book restages Papanek's innovative and controversial design practice. This superb book cements Alison Clarke's reputation as one of the most accomplished and thoughtful historians and theorists of design at present.”
Arturo Escobar, Professor of Anthropology Emeritus, University of North Carolina, Chapel Hill; author of Designs for the Pluriverse and Pluriversal Politics
“I just love this book! Intellectually courageous, entertaining, full of vivid detail, challenging. Clarke's truly brilliant and at times hilarious reading of maverick social designer Victor Papanek not only vividly elucidates his complex and dissonant position within the cultural politics of design, but in doing so renders that history a key to understanding design's multiple and extensive connections to our troubled times today. Necessary reading for anyone interested in the complex entanglements of twentieth-century design.”
Felicity Scott, Professor of Architecture at the Graduate School of Architecture, Planning and Preservation, Columbia University; author of Outlaw Territories
Alison Clarke holds up a mirror to Victor Papanek to reveal a fresh picture of the designer and educator by showing how his influence and legacy of ideas are broader than what was previously suggested. [... ] Clarke is adept at explaining the culture within which her subject existed. Her approach takes the reader through Papanek's prescient ideas that emerged out of the prognostic nature of his design thinking. As such, her biography of Papanek doesn't subordinate his thinking to his non-conformist personality, but shows how his provocative thinking and understanding of design as a relational practice was contingent on his being in the world. [... ] [Victor Papanek] will provide both design educators and students alike with an opportunity to reflect on their own design practice in terms of for whom they work and for what they stand.
Design and Culture