Home
psychology
Social Cognition

Social Cognition

Making Sense of People

by Ziva Kunda

Hardcover
Paperback
Rent eTextbook

616 pp., 7 x 9 in,

Hardcover
9780262112413
Published: June 11, 1999
Publisher: The MIT Press

$80.00

Paperback
9780262611435
Published: June 11, 1999
Publisher: The MIT Press

$60.00

Out of print

Other Retailers:

MIT Press Bookstore
Penguin Random House
Amazon
Barnes and Noble
Bookshop.org
Indiebound
Indigo
Books a Million
Amazon.co.uk
Blackwells
Bookshop.org
Foyles
Hive
Waterstones

Request permissions

Description
Praise

Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

How do we make sense of other people and of ourselves? What do we know about the people we encounter in our daily lives and about the situations in which we encounter them, and how do we use this knowledge in our attempt to understand, predict, or recall their behavior? Are our social judgments fully determined by our social knowledge, or are they also influenced by our feelings and desires?

Social cognition researchers look at how we make sense of other people and of ourselves. In this book Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

The first part of the book reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing. The second part reviews three basic topics in social cognition: group stereotypes, knowledge of other individuals, and the self. A final chapter revisits many of these issues from a cross-cultural perspective.

Bradford Books imprint

From concepts and categories, to memory and judgment, and self and culture, Kunda provides a thoughtul integration of research on mind and socila world. Her analysis is deep, her assessments are judicious, and the emerging picture of social cognition is vastly exciting.
Mahzarin R. Banaji, Department of Psychology, Yale University

Professional social psychologists and cognitive psychologists will find Social Cognition an important book. It will be a pleasure for students as well. Clear summaries of the contributions of social and cognitive psychology along with brilliantly made connections between the two assure the book landmark status.
Richard Nisbett, Research Center for Group Dynamic, Institute for Social Research, University of Michigan