Spam

Ubiquitous and unloved, spam was one of the first surprising side effects of our improved connectedness. Finn Brunton shows us how spam has coevolved with social media, an arms race where new communal tools and behaviors designed to fight spam lead to new kinds of spam, which leads to still newer tools and behaviors.

Clay Shirky, Associate Professor, NYU, and author of Cognitive Surplus and Here Comes Everybody

Finn Brunton has done mankind a service with this coldly objective analysis of a great human evil. The ghost in the machine is ourselves.

Bruce Sterling

Spam promises to be widely read and widely taught. Finn Brunton's punchy, journalistic prose brings the topic very much to life. The material is new and important, and the writing is simply a joy to read.

Fred Turner, Stanford University; author of From Counterculture to Cyberculture

Finn Brunton's excellent cultural history of spam offers a readable, witty account of the battle between the spammers and the spammed—a battle of often surprising complexity and astonishing technological escalation, in an arms race that is still being fought.

John Gilbey

Times Higher Education

Spam will fascinate readers who aren't experts in the subject matter by shedding new light on the culture and function of their Internet experience. But it has plenty to offer computer scientists and online-community researchers as well… This masterful telling of the history illustrates just how much has changed and how we fit into the larger story.

Jennifer Golbeck

Science Magazine

This book is a gem. The goings-on of the twisted personages who populate cyberpunk lit have nothing on the ingenious scheming of the spammers and the scientists dedicated to shutting them down. Read here and in days to come about this fascinatingly bizarre subterranean cyberworld.

Scientific American

A colorful assortment of international tradespeople, drug-pushers, swindlers, and fraudsters, spammers have become a familiar feature of our digital landscape. Finn Brunton's investigation of the question of spam, Spam: A Shadow History of the Internet—the problems of defining it, understanding it, and tackling it—takes us to the front of an ongoing and highly sophisticated technological war, a keenly contested territorial struggle for control of the information superhighway.

Houman Barekat

The Millions

The book, a beautifully written and entertaining one, adopts an historical approach to the discussion of spam and the 'technological drama' that it manifests...The real value of the book however, does not lie in this historical reconstruction, but in its ability to use spam, as a tool through to reveal by negative reflection the positive values and beliefs that lay at the foundation of internet communities, and the importance of attention and trust in their working.

Information, Communication & Society