The Innovator's Hypothesis

In a world where intuition too often rules, it is important to realize the value of testing and exploring the world around us. In The Innovator's Hypothesis, Michael Schrage provides a practical guide for a simple and promising way to force ourselves to do better for ourselves, our customers, and society as a whole. ~Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics, Duke University; author of Predictably Irrational and The Upside of Irrationality

Michael Schrage has created a powerful and practical guide for innovators in organizations large and small. He vividly illustrates that the road to a bold and brilliant future is often best travelled in steps that are simple, small, fast, and frugal. You'll never think the same way about innovation. ~Andy Sieg, Managing Director, Bank of America Merrill Lynch

This is a really terrific book. The style is disarmingly casual but Schrage makes important fundamental points about how business could and should explore experimentation to create profitable innovation. ~Jim Manzi, Chairman, Applied Predictive Technologies

If you, like me, believe that ideas are worthless in the context of innovation, this is the book for you. Michael Schrage presents us with an excellent methodology, using business hypotheses and rapid experiments, along with lots of examples, for accelerating the innovation process, rather than just getting stuck on ideas. ~Brad Feld, Managing Director, Foundry Group; author of Startup Communities; and coauthor of Venture Deals

Most books on innovation fail to deliver practical guidance that a business can execute immediately. The Innovator’s Hypothesis isn't one of them. Michael Schrage’s 5x5 framework has helped us instill and sustain a true ethos of experimentation in our organization. ~Peter Steinlauf, Chairman of the Board and “Chief Experiment Officer,” Edmunds.com

Michael Schrage’s writing has profoundly influenced my work over the years. The core essence of this book is a must-read for anyone seeking to accelerate the pace of innovation. ~Qi Lu, Executive Vice President, Applications & Services Group (ASG), Microsoft Corporation

As CEO of a 21st century company, I need to make sure that we are catalyzing innovation, not just thinking about it. The Innovator's Hypothesis is the first book I’ve read that explains how to do this through a clear methodology. It's ‘must’ reading for any business leader. ~Victoria R. Montgomery-Brown, CEO, Big Think

The Innovator's Hypothesis is a brilliant breakthrough of a book that includes the first fresh thinking on innovation in years. Simple, profound, empowering methods any company can use immediately. ~Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School; author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Schrage delivers (again). This is a new classic, a book that will change the way thousands of companies innovate, grow, and thrive. ~Seth Godin, author of The Icarus Deception