This book does not simply serve as an invaluable resource for researchers in cognitive psychology, cognitive neuroscience, emotion, personality psychology, motivation, perception, social psychology, and related fields—it also defines the new field of social neuroscience in the most effective way, by example. No library should be without this superb collection.
Stephen M. Kosslyn, John Lindsley Professor of Psychology, Harvard University
This excellent book will no doubt result in new directions for studies of the mind and the brain, bridging the social, biological and psychological aspects of human behavior.
Kenneth Hugdahl, Professor of Biological Psychology, University of Bergen, Norway
One of the most exciting frontiers of knowledge is how social behavior depends upon the brain and, at the same time, how social context and social behavior exert powerful effects on brain function. Unfortunately the gulf between neuroscience and understandings of the social world remains enormous. Cacioppo and colleagues have performed a great service with this volume by documenting the importance of crossing this gulf and highlighting significant ways in which it can be done.
Steven E. Hyman, Provost, Harvard University, and Professor of Neurobiology, Harvard Medical School
This book superbly captures the immense excitement that many in the brain, cognitive, and social sciences feel about prospect of unraveling the secrets of the human mind. The benefits of this agenda for mankind will be enormous. Anyone interested in the direction this work is taking will enjoy reading this comprehensive collection of essays.
Marcus E. Raichle, Professor of Radiology and Neurology, Washington University School of Medicine
