Innovating

Luis Perez-Breva provides a prospective guide for how to innovate, providing the mindsets and mental models necessary to develop new ideas. These lessons can be easily applied not just by entrepreneurs, but by those leading or working in large organizations.

Derek Norman, Head of Corporate Venture Capital, Syngenta

Innovating is an extraordinary book—whip-smart, original, and engagingly written. Filled with illuminating examples and surprising, often counterintuitive insights, this doer's guide should be the go-to book for all current and future innovators.

Amy Chua, John M. Duff, Jr. Professor of Law, Yale University; author of Battle Hymn of the Tiger Mother and coauthor of The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America

Luis Perez-Breva has produced a unique and essential work: a book about innovating that is truly innovative. Unlike scores of books that claim to close in on some magical formula for innovation, this book will open your thinking in ways that can truly lead you from insight to impact. Whatever your field, Innovating will change the way you approach the process of transforming a hunch into a scalable solution.

Jordan W. Smoller, Professor of Psychiatry, Harvard Medical School; author of The Other Side of Normal

In his unique and provocative book, Perez-Breva argues that innovating is a discipline unto itself. As someone leading a multi-generational family business, I found his approach to scaling up particularly intriguing: he shows how innovating can be used by a business to continually rebuild itself on the foundation of its past successes.

Amy Schumacher, President, The Heritage Group