A Guide to Creating Healthy Green Growth
384 pp., 6 x 9 in, 32 b&w illus.
- Published: April 12, 2022
- Published: March 16, 2021
- Published: March 16, 2021
A balance sheet for the planet: How we can achieve healthy growth—more regenerative than wasteful, instilling equity rather than exacerbating inequalities.
In Tomorrow's Economy, Per Espen Stoknes reframes the hot-button issue of economic growth. Going beyond the usual pro-growth versus anti-growth debate, Stoknes calls for healthy growth. Healthy economic growth is more regenerative than wasteful, repairs problems rather than greenwashing them, and restores equity rather than exacerbating inequalities. Stoknes—a psychologist, economist, climate strategy researcher, and green-tech entrepreneur—shows that we already have the tools to achieve healthy growth, but our success depends on transformations in scaling innovations, government practices, and individual behaviors. Stoknes provides a compass to guide us toward the mindset, mechanisms, and possibilities of healthy growth.
Stoknes explains that healthy growth reimagines value creation as resource smart and inclusive. Healthy growth is measurably profitable, more resource-productive, and more redistributive by design each year. Stoknes distinguishes between healthy and unhealthy kinds of economic growth at personal, corporate, city, national, and global levels, mapping a three-part synergy that benefits buyers, sellers, and society. He outlines actions we can take now—including the creation of a new legal entity, the benefit corporation—and lays out six steps companies can take toward healthy growth. He also describes how we can vote with our wallets to prioritize sustainability. The engaged citizen, he tells us, is central to the shift toward healing growth.
“Too often growth supporters and anti-growthers come to loggerheads, neglecting the crucial issue of what kind of economic growth we're creating. Stoknes's growth compass is a crucial tool to guide us toward a finer future.”
Hunter Lovins, coauthor of Natural Capitalism
“Per Espen Stoknes makes a compelling case for the need to change our minds as much as our systems—and to open both to the possibility of healthy growth. His view as a psychologist versed in economics is refreshing.”
Jane Gleeson-White, author of Six Capitals and Double Entry
“Rising to the central challenge of our century, Stoknes brings welcome order to the chaos around the concept of green growth, charting a course for economic value creation while simultaneously reducing our ecological footprint. He makes it clear that meeting this challenge does not require us to stop economic growth.”
Jørgen Randers, author of 2052: A Global Forecast for the Next Forty Years and coauthor of The Limits to Growth