Women Making and Distributing Films from Nairobi
224 pp., 6 x 9 in, none
- Published: February 28, 2023
- Publisher: The MIT Press
The first book-length study of Nairobi-based female filmmakers—and how their dogged pursuit of opportunities, innovation, and cultural support is defining an industry.
Nairobi, the capital of Kenya, is home to something extraordinary and unlikely: in this city, the most critically acclaimed filmmakers—both directors and producers—are women. Yet, across the globe, women make up less than 10 percent of film directors. In Creative Hustling, Robin Steedman takes a closer look at these remarkable women filmmakers, viewing them as auteurs as well as entrepreneurs who are taking the lead in creating a vibrant, and atypical, screen media industry. To understand their achievement, Steedman theorizes hustling as not only a practice born out of necessity but also an inventive labor in its own right—one that can create new spaces of community by carving new entrepreneurial pathways.
Through original empirical field research gathered over eight months in Nairobi, Steedman describes how female filmmakers go about trying to create their films, as well as the challenges they face in distributing those films in their local market. Along the way, she traces the history of the industry over the last fifteen years, the lack of state support for these filmmakers' undertakings, the low social standing of the profession, and the transnational conflicts that arise when Euro-American funding is at the heart of Kenyan cinema.
Creative Hustling is a major contribution to the task of de-Westernizing media industry studies, imparting important lessons about what it takes to create and distribute creative work in a global age increasingly marked by uncertain work.
“Steedman's Creative Hustling offers an original and timely view of how the work of female filmmakers is undertaken, promoted, and seen in Nairobi. It engages with research across geography, gender studies, mobility, and entrepreneurship and brings a refreshing insight into the international film industry from the Global South.”
Roberta Comunian, Professor of Creative Economies, Department of Culture, Media and Creative Industries, King's College London
“In this engaging book, Robin Steedman draws on the experiences of women filmmakers in Nairobi to demonstrate how entrepreneurial labor and conditions of precarity give rise to 'creative hustling.'”
Rosalind Gill, Professor of Cultural and Social Analysis, City, University of London
“This book conveys a true picture of Kenyan hustler spirit while depicting the intricate challenges facing women in film who have resolved to succeed despite the hurdles.”
Rachael Diang'a, Assistant Professor of Film, USIU-Africa; author of African Re-creation of Western Impressions: A Focus on the Kenyan Film