After the Bauhaus, Before the Internet
A History of Graphic Design Pedagogy
368 pp., 7 x 9 in, 175 b&w illus.
- Published: October 11, 2022
A history of design teaching from the mid-1950s to the mid-1990s told through essays, interviews, remembrances, and primary materials.
With contributions by more than forty of the most influential voices in art, architecture, and design, After the Bauhaus, Before the Internet traces a history of design teaching from the mid-1950s to the mid-1990s through essays, interviews, and primary materials. Geoff Kaplan has gathered a multigenerational group of theorists and practitioners to explore how the evolution of graphic design pedagogy can be placed within a conceptual and historical context.
At a time when all choices and behaviors are putatively curated, and when “design thinking” is recruited to solve problems from climate change to social media optimization, the volume's contributors examine how design's self-understandings as a discipline have changed and how such changes affect the ways in which graphic design is being historicized and theorized today.
Is graphic design a discipline? Geoff Kaplan convenes a constellation of voices to answer the question. This thoughtful, rigorous, engaging book is the result—a composite and polyphonous answer, and the rare history that's equally a guide to what comes next.
David Reinfurt, Princeton University
A comprehensive, self-reflexive survey of how-we-teach-what-we-teach in graphic design. The practice of graphic design has periodically been dismissed as being ephemeral, too commercial, or purely formal. Geoff Kaplan's collection of essays digs deep beyond that superficial plane, into the underlying rich vein of design philosophy, theory, and history.
Michael Worthington, CalArts
After the Bauhaus, Before the Internet bridges multiple histories, theories, and practices to create a polyvocal anthology about the constantly shifting shape of graphic design and its porous boundaries.
Mindy Seu, Rutgers University