The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.
Continuing the trend-watching of Technology 2001, which discussed the technologies that could well define the computing and communications environment that lies ahead, The Future of Software assembles the observations of leading computer scientists, strategists, and planners in both business and academia, this time tackling software development.Despite the extraordinary advances during the past few years in computing power, Derek Leebaert and the other contributors see as the biggest challenge for the future the development of software that can fully exploit the the computer's ever-
The computer pioneers and strategic planners writing in Technology 2001 discuss the collection of technologies that could well define the computing and communications environment that lies ahead. From inside the companies and the laboratories that have shaped today's information age, they describe the dramatic possibilities for individuals and institutions as the millennium approaches.Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.