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Grahame R. Dowling

Grahame R. Dowling is Emeritus Professor at the University of New South Wales, where he was affiliated with the Australian Graduate School of Management and the Australian School of Business. He is now Professor of Marketing at the University Technology Sydney and an International Research Fellow at the Oxford University Centre for Corporate Reputation. He is also the author of Creating Corporate Reputations.

Titles by This Author

Creating Stakeholder Value and Competitive Advantage

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies’ reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors.