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Greg Elmer

Greg Elmer is Associate Professor of Communications at Florida State University. He is the editor of Critical Perspectives on the Internet and co-editor of the journal Space and Culture.

Titles by This Author

Mapping the Personal Information Economy

In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior — thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear.