Skip navigation

John R. Hauser

John R. Hauser is Kirin Professor of Marketing at MIT Sloan School of Management.

Titles by This Editor

Essays in Honor of John D.C. Little

John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little’s Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research.