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Jonathan Schroeder

Jonathan Schroeder is William A. Kern Professor of Communications at Rochester Institute of Technology. Borgerson and Schroeder are coauthors of From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History.

Titles by This Author

The Vinyl LP in Midcentury America

The sleek hi-fi console in a well-appointed midcentury American living room might have had a stack of albums by musicians like Frank Sinatra, Elvis Presley, or Patti Page. It was just as likely to have had a selection of LPs from slightly different genres, with such titles as Cocktail Time, Music for a Chinese Dinner at Home, The Perfect Background Music for Your Home Movies, Honeymoon in Hawaii, Strings for a Space Age, or Cairo! The Music of Modern Egypt.