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Michael Schrage

Michael Schrage is a Research Fellow at the MIT Sloan School of Management’s Initiative on the Digital Economy. A sought-after consultant on lightweight, high-impact innovation design, he is the author of Serious Play: How The Worlds’ Best Companies Simulate To Innovate and Who Do You Want Your Customers To Become?, as well as a popular blogger on the Harvard Business Review website.

Titles by This Author

How Cheap Experiments Are Worth More than Good Ideas

What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice.