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Sandra González-Bailón

Sandra González-Bailón is Assistant Professor at the Annenberg School for Communication, University of Pennsylvania, and Research Associate at the Oxford Internet Institute, University of Oxford.

Titles by This Author

Data Science and the Unintended Consequences of Communication

Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries.