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William Rand

William Rand is Assistant Professor of Marketing and Computer Science and Director of the Center for Complexity in Business at the Robert H. Smith School of Business at the University of Maryland.

Titles by This Author

Modeling Natural, Social, and Engineered Complex Systems with NetLogo

The advent of widespread fast computing has enabled us to work on more complex problems and to build and analyze more complex models. This book provides an introduction to one of the primary methodologies for research in this new field of knowledge. Agent-based modeling (ABM) offers a new way of doing science: by conducting computer-based experiments. ABM is applicable to complex systems embedded in natural, social, and engineered contexts, across domains that range from engineering to ecology.