Curating Capitalism

How art and the artist inspire business: an examination of the origins of this relationship from Joseph Beuys and Andy Warhol.

Curation has evolved into much more than just creating interesting exhibitions, promoting artists, and selling artwork. Art worlds have fused with business worlds and transformed capitalism from the inside out. “Curating capitalism” implies new ways of management that go far beyond the simple commercialization of art and artist. Today art and the artist inspire business.

Curating Capitalism traces this relationship back to German artist Joseph Beuys's declaration that Art = Capital as well as to American artist Andy Warhol's vision of a capitalistic Business Art. The book draws from the insights of internationally renowned contemporary curators, artists, critics, and philosophers to articulate these ideas.