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Hardcover | Out of Print | 400 pp. | 6 x 9 in | July 1998 | ISBN: 9780262122092
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The Future of the Electronic Marketplace

Edited by Derek Leebaert


The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.

The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.

Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

About the Editor

Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.


The Future of the Electronic Marketplace provides great insight into the changes that consumers and producers face in the new economy.”
Mark Warner, Managing Director, Columbia Capital Corporation
“No manager can afford to ignore the impact of the emerging electronic marketplace on business. The biggest rewards will accrue to those who carefully study and learn from the experiences of pioneers such as those compiled by Derek Leebaert in this volume.”
Erik Brynjolfsson, Associate Professor, MIT Sloan School of Management and visiting Associate Professor, Stanford Business School
“The authors of these essays. . . are principal navigators of the new electronic reality and provide thoughtful insight into the future of a marketplace that now can be only imagined.”