Global E-Commerce Strategies for Small Businesses
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Global E-Commerce Strategies for Small Businesses

By Eduardo da Costa

How small businesses can use the Internet and e-commerce to succeed in the global marketplace.





How small businesses can use the Internet and e-commerce to succeed in the global marketplace.

Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.


Out of Print ISBN: 9780262041904 220 pp. | 9 in x 6 in 50 illus.


$5.75 S | £4.99 ISBN: 9780262541435 220 pp. | 9 in x 6 in 50 illus.


  • Da Costa offers business leaders a range of practical, valuable information...

    Publishers Weekly

  • It will contribute in a big and critical way in bridging the 'digital divide.'

    Journal of Scientific & Industrial Research


  • Finding ways for small businesses in developing countries to make effective use of IT is critical to bridging the 'digital divide.' Global E-Commerce Strategies for Small Businesses presents a clear path. Eduardo da Costa's ideas are important reading for demonstrators against globalization, developing institutions throughout the world, and most of all, entrepreneurs with good ideas seeking global markets.

    Donald F. Terry

    Manager of the Multilateral Investment Fund, Inter-American Development Bank

  • This book achieves what few have done: It provides examples of successful e-commerce companies while also providing sophisticated analysis of general trends and principles. Too often e-commerce is viewed from the perspective of the big international companies. Here is a volume that recognizes the importance of e-commerce for small and medium enterprises (SMES), and understands the contribution SMES can make to the spread of e-commerce. With a lively, conversational tone, thoughtful analysis, and vivid examples, this book is a pleasure to read for the thoughtful entrepreneur as well as the practical analyst.

    Ernest J. Wilson,III

    Director, Center for International Development and Conflict Management, University of Maryland, and Senior Advisor, Global Information Infrastructure Commission