Global Electronic Commerce
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Global Electronic Commerce

Theory and Case Studies

By J. Christopher Westland and Theodore H. Clark





Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce—the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology—attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.


Out of Print ISBN: 9780262232050 541 pp. | 8.9 in x 7.3 in


$42.00 X ISBN: 9780262528474 541 pp. | 8.9 in x 7.3 in


  • This is perhaps the first truly global e-commerce text. It draws heavily on the authors' first-hand, personal experience in the US, Europe and Asia, in the developing and the developed world, and in free-market and stat-directed economies. It is uique; atleast for now, it has no direct competitors.

    Professor Eric K Clemons

    The Wharton School, University of Pennsylvania

  • Westland and Clark have made an important 'in-stream' contribution in helping managers understand what is taking place in the Internet revolution. The structure of this book is not to provide a simple recipe for coping, but to lay down some groundwork of theory enhanced by numerous real-life cases to provide managers with answers about what is going on and—even more importantly—what they should be doing about it.

    Richard L. Nolan

    William Barclay Harding Professor of Management of Technology, Harvard Business School

  • At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples.

    Prof. Erik Brynjolfsson

    Co-Director of the MIT Center for eBusiness