Many people believe that merely by opening their eyes, they see everything in their field of view. In Inattentional Blindness, Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it. The phenomenon of inattentional blindness has theoretical importance for cognitive psychologists studying perception, attention, and consciousness, as well as for philosophers and neuroscientists interested in the problem of consciousness.
"Likely to become a landmark. . . . In contrast toearlier physiologically inspired models of visual attention, this bookwhets our appetite for a new, richer, and fuller understanding ofperception and its relation to conscious and unconscious mentalprocessing."
—Ken Nakayama, Trends in Cognitive Sciences
"The book is full of important and intriguing findings.. . . will no doubt play a central role in the growing literaturesuggesting that at any moment our conscious perception of the world isreally quite limited even though we have the illusion that it is richand detailed."
—Keith Humphrey, Journal of Consciousness Studies