The Politics of "Big Brand Sustainability"
Today, big-brand companies seem to be making commitments to sustainability that go beyond the usual “greenwashing” efforts undertaken largely for public relations purposes. McDonald’s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Walmart has pledged to become carbon neutral. This BIT examines some of these corporate sustainability efforts and their ultimate goal.
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About the Authors
Peter Dauvergne is Professor of Political Science and Director of the Liu Institute for Global Issues at the University of British Columbia. He is the author of the award-winning The Shadows of Consumption: Consequences for the Global Environment (MIT Press) and other books.
Jane Lister, a Senior Research Fellow at the Liu Institute for Global Issues, is a sustainability practitioner.