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The Politics of "Big Brand Sustainability", Digital Original Edition

A BIT of Eco-Business


Today, big-brand companies seem to be making commitments to sustainability that go beyond the usual “greenwashing” efforts undertaken largely for public relations purposes. McDonald’s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Walmart has pledged to become carbon neutral. This BIT examines some of these corporate sustainability efforts and their ultimate goal.

About the Authors

Peter Dauvergne is Professor of International Relations at the University of British Columbia. He is the author of The Shadows of Consumption: Consequences for the Global Environment and Eco-Business: A Big-Brand Takeover of Sustainability (with Jane Lister), both published by the MIT Press.

Jane Lister, a Senior Research Fellow at the Liu Institute for Global Issues, is a sustainability practitioner.