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Hardcover | Out of Print | 616 pp. | 7 x 9 in | June 1999 | ISBN: 9780262112413
Paperback | $60.00 X | £49.95 | 616 pp. | 7 x 9 in | June 1999 | ISBN: 9780262611435
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Social Cognition

Making Sense of People


How do we make sense of other people and of ourselves? What do we know about the people we encounter in our daily lives and about the situations in which we encounter them, and how do we use this knowledge in our attempt to understand, predict, or recall their behavior? Are our social judgments fully determined by our social knowledge, or are they also influenced by our feelings and desires?

Social cognition researchers look at how we make sense of other people and of ourselves. In this book Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field.

The first part of the book reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, "hot" cognition driven by motivation or affect, and automatic processing. The second part reviews three basic topics in social cognition: group stereotypes, knowledge of other individuals, and the self. A final chapter revisits many of these issues from a cross-cultural perspective.


“From concepts and categories, to memory and judgment, and self and culture, Kunda provides a thoughtul integration of research on mind and socila world. Her analysis is deep, her assessments are judicious, and the emerging picture of social cognition is vastly exciting.”
Mahzarin R. Banaji, Department of Psychology, Yale University
“Professional social psychologists and cognitive psychologists will find Social Cognition an important book. It will be a pleasure for students as well. Clear summaries of the contributions of social and cognitive psychology along with brilliantly made connections between the two assure the book landmark status.”
Richard Nisbett, Research Center for Group Dynamic, Institute for Social Research, University of Michigan
“An insightful and authoritative overview of a rapidly expanding field.”
Neal Roese, Department of Psychology, Northwestern University