The Squares

From Inside Technology

The Squares

US Physical and Engineering Scientists in the Long 1970s

By Cyrus C. M. Mody

When ungroovy scientists did groovy science: how non-activist scientists and engineers adapted their work to a rapidly changing social and political landscape.

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When ungroovy scientists did groovy science: how non-activist scientists and engineers adapted their work to a rapidly changing social and political landscape.

In The Squares, Cyrus Mody shows how, between the late 1960s and the early 1980s, some scientists and engineers who did not consider themselves activists, New Leftists, or members of the counterculture accommodated their work to the rapidly changing social and political landscape of the time. These “square scientists,” Mody shows, began to do many of the things that the counterculture urged: turn away from military-industrial funding, become more interdisciplinary, and focus their research on solving problems of civil society. During the period Mody calls “the long 1970s,” ungroovy scientists were doing groovy science.

Mody offers a series of case studies of some of these collective efforts by non-activist scientists to use their technical knowledge for the good of society. He considers the region around Santa Barbara and the interplay of public universities, think tanks, established firms, new companies, philanthropies, and social movement organizations. He looks at Stanford University's transition from Cold War science to commercialized technoscience; NASA's search for a post-Apollo mission; the unsuccessful foray into solar energy by Nobel laureate Jack Kilby; the “civilianization” of the US semiconductor industry; and systems engineer Arthur D. Hall's ill-fated promotion of automated agriculture.

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$65.00 X ISBN: 9780262543613 422 pp. | 6 in x 9 in

Endorsements

  • “Mody makes clear that morality, science, and politics are utterly inseparable projects. Whether science and engineering hold the potential for more responsible and equitable conduct remains an open, and crucial, question that we cannot hope to answer without studies like this one.”

    Amy E. Slaton

    Professor, Drexel University

  • “The Squares sheds new light on the subtle politics of engineers and scientists in the 'long' 1970s. Cyrus Mody's account of their search for civic relevance in this turbulent era is informative, entertaining, and inspiring.”

    Andrew L. Russell

    Dean of the College of Arts & Sciences, SUNY Polytechnic Institute, co-author of The Innovation Delusion