Strategies for Electronic Commerce and the Internet
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
—Russ Rosenzweig, Round Table Group, Inc.
—Kenneth L. Kraemer, Director, Center for Research on IT and Organizations, University of California, Irvine
—Rodney N. Lanthorne, President, Kyocera International, Inc.
—John S. Gilbertson, CEO/President, AVX Corporation