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Hardcover | $45.00 Short | £31.95 | ISBN: 9780262122429 | 279 pp. | 6 x 9 in | 28 illus.| November 2001
Paperback | $22.00 Short | £15.95 | ISBN: 9780262621731 | 279 pp. | 6 x 9 in | 28 illus.| February 2003

Strategies for Electronic Commerce and the Internet


This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.


"A serious study of corporate strategies and alternative models of efficiency enabled by technology.", David Siegfried, Booklist