Strategies for Electronic Commerce and the Internet
A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
HardcoverOut of Print ISBN: 9780262122429 279 pp. | 9 in x 6 in 28 illus.
PaperbackOut of Print ISBN: 9780262621731 279 pp. | 9 in x 6 in 28 illus.
[A] serious study of corporate strategies and alternative models of efficiency enabled by technology.
The book is crisply written, logically organized and presented, and of a length that exhausts the general themes of the subject without deterring a manager from reading it.
Round Table Group, Inc.
The book is excellent in level, style, organization, and length.
Kenneth L. Kraemer
Director, Center for Research on IT and Organizations, University of California, Irvine
Lucas has provided another invaluable primer for those interested in weaving the phenomena of the Internet and electronic commerce into effective business strategies that will yield competitive advantages.
Rodney N. Lanthorne
President, Kyocera International, Inc.
The world is changing fast and no sector is moving faster than the Internet and the e-commerce related to it. Strategies for Electronic Commerce and the Internet offers a clear and concise action plan for how to effectively manage the transition.
John S. Gilbertson
CEO/President, AVX Corporation